Vodafone is one of the largest telecoms companies in the world, operating in 26 countries and in partnerships with networks in over 55 more. Providing a vast range of services to both consumers and enterprise customers, Vodafone’s offerings include mobile, fixed and TV. An industry leader in IoT, Vodafone delivers cloud, security and carrier services to those on an enterprise level.
Building on 30 years of innovation, the brand’s strategy and award-winning customer service is key to its overall success. In fact, the group’s most recent offering: the ‘Digital Vodafone’ programme, is a sustainable business proposition that promises to both benefit society and drives revenue growth. “The future is exciting. Ready?”

The challenge

For Vodafone, a strong pipeline of relevant candidates is key, particularly for their new division, ‘Digital Vodafone’. Needing help to find senior applicants able to work with their new tech stack, Vodafone faced low levels of engagement from candidates and struggled with relevancy from those that were.
With other recruitment platforms unable to provide suitable, relevant candidates, Vodafone had to find a solution to hiring talented candidates to fill the hiring pipeline for their new digital brand. With only a small in-house recruitment team and hiring for a variety of different roles in various different markets, Vodafone needed to be able to quickly identify which candidates were most relevant for the roles they were hiring for, as well as improve their overall perception as a digital brand.

The solution

Because relevancy was vital, Vodafone concentrated on hackajob’s bespoke AI-matching algorithm. Choosing to trial hackajob’s platform blind against another well-known tech career marketplace, Vodafone found that hackajob always came out on top and would always provide relevant candidates, something that other tech recruitment platforms failed to do. Favouring the end-to-end support combined with hackajob’s algorithms, Vodafone could be confident that not only were they interviewing the right candidates for the roles on offer, but that their overall perception from a ‘mobile-only’ to a ‘tech-first’ brand was changing for the better also. With hackajob providing a 72% candidate relevancy rate, Vodafone were able to hire 20 candidates in just one year.

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Tom Glover

Global Head of Talent Acquisition, Dunnhumby

dunnhumby and hackajob have built a fantastic relationship over the past three years. For us, what sets them apart is not just the consistent quality of the candidates they provide us across all areas of our tech recruitment (although this is a great strength). It is the dedication and professionalism of their Customer Success Team and their desire to understand our business and help us deliver our hiring objectives that really sets them apart from any other job platform!

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